You want to reach the masses – use the biggies Meta, Google, YouTube, LinkedIn do the heavy lifting for you. These platforms should be a part of any sensible advertisement campaign or digital marketing strategy. The marketer must not only give information but also educate the shopper.
Have you seen a business without customers? And doing well too- may be not, and you never will. Amazon attributes its success to “striving to be Earth’s most customer-centric company, offering vast selection, low prices, and fast delivery”. The foremost attribute being “customer-centric”.
We speak about giving the customer a great product and beyond that it is a great service by responding and following up on the queries and perhaps running a satisfaction survey and beyond that -what?
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