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Market Insights

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The digital landscape is evolving rapidly, and with it, the expectations of online shoppers. In 2024, one aspect that’s gaining significant importance is e-commerce accessibility. It’s not just about having a visually appealing website anymore; it’s about ensuring that your online store is inclusive and accessible to all users, regardless of their abilities.

2024 E-Commerce Accessibility

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mobile commerce continues to soar to new heights. The increasing ubiquity of smartphones and tablets has transformed the way we shop, making mobile optimization a crucial factor for any online business. In this blog post, we’ll delve into the landscape of mobile commerce in 2024 and explore strategies to optimize your online store for mobile users. 

Mastering Mobile Commerce

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In 2024, one of the key phenomena shaping the industry is “micro-moments.” These are brief, intent-rich moments when consumers turn to their devices for quick answers or solutions. Recognizing and capitalizing on these micro-moments is essential for e-commerce success.

Micro-Moments in E-Commerce:

Word cloud for Micro moments

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Email marketing has come a long way from generic newsletters sent to a mass audience. In 2024, it’s all about personalization, relevance, and efficiency. Email marketing automation is at the forefront of this transformation, allowing businesses to streamline their campaigns for success.

2024 Email Marketing Automation

Email Marketing image

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In the dynamic world of small business ownership, every decision carries a certain degree of risk. From market entry strategies to resource allocation, each choice made can impact the future of the company. Therefore, it’s essential for small business owners to not only make informed decisions but also to understand the effect of risks on those decisions and employ effective mitigation measures to safeguard their enterprises. 

Navigating the Risks

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In the fast-paced world of e-commerce, staying ahead of the curve is crucial for success. As we look ahead to 2024, the e-commerce landscape is poised for further transformation. To help you prepare for the future, we’ve identified key trends that are likely to shape the online retail landscape in the coming year. Let’s delve into these trends and explore what they mean for businesses and consumers.

The Future of E-Commerce: Trends to Watch in 2024

shopping cart on a macbook

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Online shopping is on the rise. You can literally shop while doing something else- such as cooking or watching TV or reading or lazing around. It has become more convenient to do it by using an app. There are no ‘Shop Closed’ signs to encounter. It also reduces phone calls to the store to check availability and store hours etc.

Brick-and-Mortar vs Online


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You want to reach the masses – use the biggies Meta, Google, YouTube, LinkedIn do the heavy lifting for you. These platforms should be a part of any sensible advertisement campaign or digital marketing strategy. The marketer must not only give information but also educate the shopper.

Put Your Money Where the Eyeballs Roam


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Have you seen a business without customers? And doing well too- may be not, and you never will. Amazon attributes its success to “striving to be Earth’s most customer-centric company, offering vast selection, low prices, and fast delivery”. The foremost attribute being “customer-centric”.

We speak about giving the customer a great product and beyond that it is a great service by responding and following up on the queries and perhaps running a satisfaction survey and beyond that -what?

Customer-focus or Customer-centric: Words or Actions


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